Traffic quality
These are Traffic Engine's own standards and internal measurements. We do not claim any third-party certification or independent audit.
Verified Human
High-confidence human session
Likely Human
Consistent human signals, lower confidence
Review Required
Held pending manual review
Suspicious
Held and investigated
Invalid Traffic
Credited automatically
Known Bot
Never charged
Internal/Test Traffic
Never charged
Signals are used to reject invalid activity — never to disguise it.
Traffic Quality Score (TQS) is an internal Traffic Engine measurement on a 0–100 scale.
90–100
Exceptional
80–89
Excellent
70–79
Good
60–69
Fair
Below 60
Review Required
Providers submit legal and business details, traffic source descriptions, categories, estimated reach, geographic coverage, promotion methods and verification documents. Traffic Engine reviews each application before a provider can sell traffic. Statuses are Unverified, Pending, Verified, Enhanced Verified, Suspended or Rejected.
Advertiser balances are derived from a server-side transaction ledger, not an editable frontend value. Every charge, credit, refund, promotional credit and provider payout is a ledger entry, and every campaign produces a Traffic Receipt covering delivery, quality and credits.
Traffic classified as Known Bot, Invalid Traffic or Internal/Test Traffic is never charged. When a source exceeds its configured invalid-traffic threshold it is paused for quality review, the advertiser, provider and admin are notified, and remaining budget can be reassigned to better-performing approved sources.
Malware, phishing, fraud, credential theft, fake or resold bot traffic, spam, traffic manipulation, click fraud, fake engagement, harmful redirects and illegal goods or services are prohibited on the platform.
Full visitor IP addresses are not exposed to advertisers. Customer and provider data are separated, admin actions are audited, and tracking endpoints are rate limited and validated.
Legal documents (Terms of Service, Privacy Policy, Acceptable Use, Traffic Quality Policy, Refund Policy, Provider and Advertiser Agreements, Cookie Policy) are templates pending attorney review before production use.