How it works

From campaign to verified conversion.

Advertiser → Traffic Engine → verified traffic providers → real visitors → tracking → conversion → provider payment. Every step is measured, and every charge is auditable.

1. 01

   Build the campaign

   Nine-step wizard: destination URL, objective, audience targeting, traffic sources, budget and pacing, UTM tracking, conversion goal, review, then pay and launch.

2. 02

   Match with verified providers

   Allocations go only to providers that passed verification: creators, publishers, newsletters, search, communities, affiliates and native networks.

3. 03

   Real visitors arrive

   Traffic reaches your site through secure tracking links at /go/{campaign_id}/{source_id}, with campaign, provider, source, session and UTM data recorded.

4. 04

   Verify every visit

   Each session is classified: Verified Human, Likely Human, Review Required, Suspicious, Invalid Traffic, Known Bot or Internal/Test. You are never charged for bot, invalid or internal traffic.

5. 05

   Track conversions

   The Traffic Engine Pixel supports PageView, Lead, Signup, Purchase, AddToCart, Download and custom events, with a server-to-server Conversion API for reliability.

6. 06

   Optimize continuously

   The Optimizer runs in Manual, Assisted or Auto mode and can move budget between approved sources inside your caps, geography rules and source preferences.

7. 07

   Settle and report

   Provider earnings clear quality validation before payout. Every campaign ends with a Traffic Receipt detailing delivery, quality and credits.